For many practioners of social media marketing, a frustration level is often reached as they find their efforts going unrewarded in terms of recognition, interaction, and in the end, no new relationships.
This problem is as old as marketing itself. And for those who feel challenged, Sales Media Marketing Magazine recently ran a piece I wrote for them which provided a simple case study of how its been done over the years. My aim was to get us to focus on the listener, not the tools nor ourselves and consider what is needed to provide a continuum of access points for potential listeners.
Here it is; see what you think:
Building social media relationships requires multiple access points: From Social Media Magazine: