A great Boston-area social worker told me about a survey that was taken to determine what predicts whether families are closely-knit, functional and felt connected.
Seems that over 50 different influencers were identified but only one had a better than 60% statistical coorelation to predicting a close-knit family. Of all the factors, only those families that went 'camping' could be expected to be close and connected.
Well I can tell you I felt a bit taken a back when I heard that (yes, aback). First, my wife sure wasn't going to go for that and second, most of my camping experiences (Boy Scout, etc) included a myriad of mishaps including leaking tents, partially cooked food, uncomfortable beds, insect bites, etc. How could this be an answer for familial happiness?
Well, as the researchers supposedly found, camping puts people in a situation where, in fact, things go wrong and people have to work together to make them right. Campers suffer together and they work out their own personal solutions to each challenge. Its personal and its authentic to those groups of people. No one else shares those moments.
And there is the wisdom. People don't necessarily bond by playing together; fun is not a predictor for bonding and feeling personal warmth towards one another. People bond because they find themselves in the same situation/challenge, commit to working together and find a way to win or endure.
I had the priviledge and honor to be a single father of three children (age 3, 8, 11). Although their mother saw them and supported them on a regular weekly basis, it was my task to run the day-to-day family operation. The way I describe it is that it was like my three children and I stepped into a covered wagon in St. Louis and headed west. I certainly didn't know what I was doing and my wonderful kids knew less. But over time, we worked out every logistical issue. Each had responsibilities. Each knew they were depended on for things to work. And it worked . . .at least from where I stood.
I'm not saying my children and I have unique intimacy nor that there aren't issues between themselves and between them and me, but I can tell you this: We know things others don't know. We've been places others haven't been. And we've been there together.
Exaggeration? No, you feel this way when you have the personal experiences that people build working through the challenges.
Bond a team by having them work together towards something that all agree is important. There will be challenges, obstacles and personal differences, but the process of having to move the project to completion should give each an appreciation for the other. If you have some that can't team, then either find a place they can work in a solitary manner, intervene with them to let them know how this needs to work or get them out of your organization. (Note: People who can't or won't work with people shouldn't and its up to managers to isolate or get rid of them. I've got the scars on my back to prove this.)
So the math is simple: want bonding? Have people work together around something that is important to all.
There are things that work and many more that don't. Let's discuss what we've experienced . . . not our opinions . . . but actually what our days and nights as marketers, business leaders, parents, people are teaching us. Please give us a hand. Tell us about your experience with this stuff.
Monday, November 1, 2010
Monday, August 2, 2010
The Sales Pitch: Just Because You Can, Should You?
OK so I'm getting old and there are some things that worked better 10 years . . .OK, OK, 15 years ago, than they do today. For instance, if I'm going to lift something heavy, head out on some air travel with heavy luggage or dig up my garden, then there are some steps I better take before I start. I'll need to stretch, warm up a bit, take an aleve and maybe sacrifice an innocent animal to the god of my choice in order to have any real physical functionality on the backside of the project. No doubt I can get the job done, but the on-going pain is a high price to pay.
Maybe this one makes it clearer: people fall in love (or lust or ?) and decide to get married. Clearly the vast majority who do (me included) often have no idea what they are getting themselves into. And the resulting consequences provide enough 'shake your head' moments to last a lifetime.
For those of us who's professional task is to make a difference in revenue, the question is similar. Just because we can get someone to sit down with us or our professionals to hear a pitch, does that mean we should do the pitch?
Often we need to take a minute and ask what the point is? Is it getting the next piece of business? Or is it building business relationships that will generate value on both sides for years to come?
I argue strongly that its critical that each new client relationship be built based on a personal knowledge of several basic questions:
>> What will make our client's company successful this year? How do they measure it?
>> What are the challenges that stand in the way of that success?
>> What are they doing to address those challenges?
>> Then ask the same questions for each contact personally (i.e. what will make the person successful this year? How will they measure it?)
Once we understand this information, we are in a position to address our client's most important professional issues. To the degree our solutions are set in that context, we build a solid relationship which can grow and which will be less vulnerable to competitive attacks.
There's no doubt that many of us can talk ourselves into getting a pitch heard. But for the vast majority of our client targets there are several steps which should occur before we have the presumption to even offer.
Otherwise the math is clear, there are many actions we can take and the consequences of those actions are often not what we intended.
Maybe this one makes it clearer: people fall in love (or lust or ?) and decide to get married. Clearly the vast majority who do (me included) often have no idea what they are getting themselves into. And the resulting consequences provide enough 'shake your head' moments to last a lifetime.
For those of us who's professional task is to make a difference in revenue, the question is similar. Just because we can get someone to sit down with us or our professionals to hear a pitch, does that mean we should do the pitch?
Often we need to take a minute and ask what the point is? Is it getting the next piece of business? Or is it building business relationships that will generate value on both sides for years to come?
I argue strongly that its critical that each new client relationship be built based on a personal knowledge of several basic questions:
>> What will make our client's company successful this year? How do they measure it?
>> What are the challenges that stand in the way of that success?
>> What are they doing to address those challenges?
>> Then ask the same questions for each contact personally (i.e. what will make the person successful this year? How will they measure it?)
Once we understand this information, we are in a position to address our client's most important professional issues. To the degree our solutions are set in that context, we build a solid relationship which can grow and which will be less vulnerable to competitive attacks.
There's no doubt that many of us can talk ourselves into getting a pitch heard. But for the vast majority of our client targets there are several steps which should occur before we have the presumption to even offer.
Otherwise the math is clear, there are many actions we can take and the consequences of those actions are often not what we intended.
Tuesday, May 25, 2010
The Leader Can Make All the Difference
"I rode him like he was a good horse." Calvin Borel
In the 2009 Kentucky Derby, Mine That Bird, a horse that had lost 31 of his last 32 races and left the gate as a 50 to 1 bet, won one of the longest shot, most dramatic races in Derby history. Mine That Bird was a distant last on the back stretch and not even in contact with the pack. And he wins by 5+ lengths . . . going away. In short, there was no expert who expected this performance and most had not even studied the horse due to his track record. When jockey Calvin Borel was asked about his ride that day he said, "I rode him like he was a good horse."
I've had the privilege to come into two different organizations to organize, reorganize or run their marketing / business development groups. Each time I've been given a warning that some of the individuals on the team would probably need to be let go. And each time, I've seen people, who were formerly unappreciated and whose capabilities were questioned, raise their game to a new level and become highly valued players.
For myself, earlier in my career, I can remember my performance and development being dramatically impacted by leaders and managers who believed in me and just as importantly, provided me with a role that, with their guidance, I could win in.
Just as in the Derby example above, one needs a leader who knows how to win, who has an approach that has been tested and who understands how to handle the various talents provided to him or her.
I've seen leaders who's teams were about the leader's success. Those team's success is dependant on the brilliance of the leaders. Not being brilliant myself, I've always thought success was dependant on the cumulative talents of the team, aligned and directed in a manner that played to their strengths and protected individuals from their weaknesses. That seems to work rather well.
So I'm curious:
What are your expectations for your team?
What are your expectations for each individual?
How do you train them to win?
Does each individual understand what is critical for them to do in order to win?
Cause the math of this is simple: Followers are only as good as their leaders allow/train them to be.
In the 2009 Kentucky Derby, Mine That Bird, a horse that had lost 31 of his last 32 races and left the gate as a 50 to 1 bet, won one of the longest shot, most dramatic races in Derby history. Mine That Bird was a distant last on the back stretch and not even in contact with the pack. And he wins by 5+ lengths . . . going away. In short, there was no expert who expected this performance and most had not even studied the horse due to his track record. When jockey Calvin Borel was asked about his ride that day he said, "I rode him like he was a good horse."
I've had the privilege to come into two different organizations to organize, reorganize or run their marketing / business development groups. Each time I've been given a warning that some of the individuals on the team would probably need to be let go. And each time, I've seen people, who were formerly unappreciated and whose capabilities were questioned, raise their game to a new level and become highly valued players.
For myself, earlier in my career, I can remember my performance and development being dramatically impacted by leaders and managers who believed in me and just as importantly, provided me with a role that, with their guidance, I could win in.
Just as in the Derby example above, one needs a leader who knows how to win, who has an approach that has been tested and who understands how to handle the various talents provided to him or her.
I've seen leaders who's teams were about the leader's success. Those team's success is dependant on the brilliance of the leaders. Not being brilliant myself, I've always thought success was dependant on the cumulative talents of the team, aligned and directed in a manner that played to their strengths and protected individuals from their weaknesses. That seems to work rather well.
So I'm curious:
What are your expectations for your team?
What are your expectations for each individual?
How do you train them to win?
Does each individual understand what is critical for them to do in order to win?
Cause the math of this is simple: Followers are only as good as their leaders allow/train them to be.
Monday, May 17, 2010
Can Trust Transform Your Business?
I recently participated in a webinar run by Stephen Covey around the impact that Trust can have internally and externally in your business. He paints a compelling picture with his examples.
One involves a coffee and muffin vendor who doubles his business by setting out a change basket (with his own money in it) at the end of his counter. He had noticed that he was losing customers due to the long lines in the morning which were primarily caused by the slow payment process (taking money / giving change). So he put out the change basket, took / fulfilled the orders and allowed his customers to make their on change. He handled twice the number of transactions and his customers appreciated the trust he had given them.
But yesteray I actually heard another example of this dynamic on NPR. In a incredibly poor section of a city in India (3 square miles hold 500,000 people), the local CocaCola bottler was working through ways to increase their sales (whether you think this is appropriate or now, watch what happens). Traditionally, the Coke vendors stored the drinks behind the counter and required all customers to order them personally. One of the local sales guys convinces some of the Coke vendors to put a cooler outside the front door of their establishment allowing all customers access to review their options and pick their own drink. As in the example above, sales of drinks have doubled (10 fold in one case), transforming many of these vendor's business success. Their customers tell them that they are proud that they can be trusted.
Frankly I think most of us find this idea of trust with our clients to be revolutionary. And certainly scary.
I remember when some companies figured out they could give a money-back guarentee without risking much at all; and yes, most of us now know that there is no real benefit to us as customers. Its a huge hassle to deal with any vendor whose product doesn't work properly; never mind the cost of the product.
But that's not what is being offered here: these examples are saying that the business trusts the customer to protect the business's income if the customer gets appropriate trust upfront.
There's the pinch: many really don't trust their clients enough to allow the clients to determine what services should be provided (we often think we know better what our clients need), how they should be delivered (it might require our organizations/practices to change or evolve) and what compensation is deserved.
But its really worse that that: we really don't want to transform our business relationships, we just want to get paid more for being historically relevant. And for most, we will only consider change once we are in so much pain that we have no choice (ergo the 'burning platform' scenario).
OK, so read those two examples above and give yourself a moment to wonder if there is a scenario where trusting your clients could provide you with such a distinctive relationship that your clients would think differently about themselves and the business relationship because of the way you treat them . . .from the very start. Some very interesting math indeed (yeah I said indeed).
One involves a coffee and muffin vendor who doubles his business by setting out a change basket (with his own money in it) at the end of his counter. He had noticed that he was losing customers due to the long lines in the morning which were primarily caused by the slow payment process (taking money / giving change). So he put out the change basket, took / fulfilled the orders and allowed his customers to make their on change. He handled twice the number of transactions and his customers appreciated the trust he had given them.
But yesteray I actually heard another example of this dynamic on NPR. In a incredibly poor section of a city in India (3 square miles hold 500,000 people), the local CocaCola bottler was working through ways to increase their sales (whether you think this is appropriate or now, watch what happens). Traditionally, the Coke vendors stored the drinks behind the counter and required all customers to order them personally. One of the local sales guys convinces some of the Coke vendors to put a cooler outside the front door of their establishment allowing all customers access to review their options and pick their own drink. As in the example above, sales of drinks have doubled (10 fold in one case), transforming many of these vendor's business success. Their customers tell them that they are proud that they can be trusted.
Frankly I think most of us find this idea of trust with our clients to be revolutionary. And certainly scary.
I remember when some companies figured out they could give a money-back guarentee without risking much at all; and yes, most of us now know that there is no real benefit to us as customers. Its a huge hassle to deal with any vendor whose product doesn't work properly; never mind the cost of the product.
But that's not what is being offered here: these examples are saying that the business trusts the customer to protect the business's income if the customer gets appropriate trust upfront.
There's the pinch: many really don't trust their clients enough to allow the clients to determine what services should be provided (we often think we know better what our clients need), how they should be delivered (it might require our organizations/practices to change or evolve) and what compensation is deserved.
But its really worse that that: we really don't want to transform our business relationships, we just want to get paid more for being historically relevant. And for most, we will only consider change once we are in so much pain that we have no choice (ergo the 'burning platform' scenario).
OK, so read those two examples above and give yourself a moment to wonder if there is a scenario where trusting your clients could provide you with such a distinctive relationship that your clients would think differently about themselves and the business relationship because of the way you treat them . . .from the very start. Some very interesting math indeed (yeah I said indeed).
Wednesday, May 12, 2010
The Success of Strategy: It Isn't What You Think
The key to success continues to be a subject of wonderment to me. I study and observe over and over again the number of times great minds move in a direction with great conviction only to discover that they got lucky. It's as if moving with conviction makes you much more likely to get lucky . . . if you are smart enough to adjust.
I always enjoy talking with successful people about how they got where they are. And the most frequent response is that 'it was an accident' or 'there really was not any overarching plan' or 'the phone rang and I picked it up'. The serendipities of success seem to be the rule, however the fact remains that these people were looking for success and determined to find it. It's just that the path moved a bit.
Two examples:
Recently reading William Manchester's The World Lit Only By Fire, Manchester discusses how the great Spanish and English explorers found a new world while attempting to find a sea route to the east. Their ambition was to replace the land-based commercial routes (which produced a dozen different hands touching, charging and moving the goods) for a sea route with lower pricing and more predictable business relationships. In the end, the big win was finding a entirely new source of business, land and wealth. Ironically the Portuguese were more successful in attaining the sea route to the east (note: in fact they discover Brazil when one of their ships gets lost in an extreme storm rounding the Cape of Good Hope; sounds a bit far fetched, but that's the story), but in the long run lost the opportunity to redefine their and our world.
The second, more recent, example involves the founders of Microsoft and its genesis. One story has it that Bill Gates et al saw their future in the developing of software for computers. Certainly this viewpoint and its wisdom is unquestionable. However the critical moment, say some business historians, came when IBM needed an operating system for their new line of computers and the Microsoft guys bought one they had used in the past. They licensed it to IBM, thereby funding Microsoft's dreams. Gates was going after one thing; it drove him to seek something else which in the end enabled him to do exactly what he wanted. But let's be clear, the Microsoft kingdom was built on the success of the licensing of an operating system, not the fun, neat software they were building. There were and have been plenty of developers of fun, neat software who never made it out of their garage. The operating system license was the key to the success.
So what's the arithmetic here? Well, it seems that moving with conviction and even daring, gives one a chance to be successful; however having the ability to adjust as opportunities evolve along the way becomes even more a predictor.
I always enjoy talking with successful people about how they got where they are. And the most frequent response is that 'it was an accident' or 'there really was not any overarching plan' or 'the phone rang and I picked it up'. The serendipities of success seem to be the rule, however the fact remains that these people were looking for success and determined to find it. It's just that the path moved a bit.
Two examples:
Recently reading William Manchester's The World Lit Only By Fire, Manchester discusses how the great Spanish and English explorers found a new world while attempting to find a sea route to the east. Their ambition was to replace the land-based commercial routes (which produced a dozen different hands touching, charging and moving the goods) for a sea route with lower pricing and more predictable business relationships. In the end, the big win was finding a entirely new source of business, land and wealth. Ironically the Portuguese were more successful in attaining the sea route to the east (note: in fact they discover Brazil when one of their ships gets lost in an extreme storm rounding the Cape of Good Hope; sounds a bit far fetched, but that's the story), but in the long run lost the opportunity to redefine their and our world.
The second, more recent, example involves the founders of Microsoft and its genesis. One story has it that Bill Gates et al saw their future in the developing of software for computers. Certainly this viewpoint and its wisdom is unquestionable. However the critical moment, say some business historians, came when IBM needed an operating system for their new line of computers and the Microsoft guys bought one they had used in the past. They licensed it to IBM, thereby funding Microsoft's dreams. Gates was going after one thing; it drove him to seek something else which in the end enabled him to do exactly what he wanted. But let's be clear, the Microsoft kingdom was built on the success of the licensing of an operating system, not the fun, neat software they were building. There were and have been plenty of developers of fun, neat software who never made it out of their garage. The operating system license was the key to the success.
So what's the arithmetic here? Well, it seems that moving with conviction and even daring, gives one a chance to be successful; however having the ability to adjust as opportunities evolve along the way becomes even more a predictor.
Tuesday, April 6, 2010
Leadership Helps Their People Win
Although most of us get hired by companies, we excel by organizing, training and guiding teams of people. And those people follow us . . .personally. We lead and they follow.
These last two years forced many of us to evaluate tough, and in some cases, terrible, decisions in order to preserve and ensure the health of these companies.
However, our success is still dependent on the performance of these people, these teams . . .personally. Companies don't really perform, people do. We may need to measure a company and even make decisions about company strategy, tactics and resourcing, but things happen exclusively because a person makes it happen.
So as executives we move through 2010, watching warily the ebb and flow of our market and the demand of our clients. But in the end our leadership and certainly our company is most measuarable not by what we have done for our company, but how our people have won. If they don't win, our company doesn't win. And then it gets, or it should, get very personal for us as leaders.
Here's the math: this is not war and we are not Generals. Our call is to be servant leaders to people who are depending on us to show them the way to the professional life they want. It can be a strange path, but there is no doubt of the expectations for where that path should lead.
These last two years forced many of us to evaluate tough, and in some cases, terrible, decisions in order to preserve and ensure the health of these companies.
However, our success is still dependent on the performance of these people, these teams . . .personally. Companies don't really perform, people do. We may need to measure a company and even make decisions about company strategy, tactics and resourcing, but things happen exclusively because a person makes it happen.
So as executives we move through 2010, watching warily the ebb and flow of our market and the demand of our clients. But in the end our leadership and certainly our company is most measuarable not by what we have done for our company, but how our people have won. If they don't win, our company doesn't win. And then it gets, or it should, get very personal for us as leaders.
Here's the math: this is not war and we are not Generals. Our call is to be servant leaders to people who are depending on us to show them the way to the professional life they want. It can be a strange path, but there is no doubt of the expectations for where that path should lead.
Thursday, March 25, 2010
Strategy: The Cost of Great Decisions
Leadership and organizations have to understand the cost of getting to a decision and the organization's ability to execute those decisions.
On the one hand sit decisions that determine the strategic direction. These are inherently costly and time consuming. As they should be.
However once the strategic decisions are determined, every other decision should be about getting execution done which follows the strategy. And the cost associated with making those and the time those decisions take up should be minimized. In fact the determinating factor should be can those decisions be executed appropriately and how fast?
Once a strategy is determined: a decision that is 70% right/accurate/special that gets executed beats a 100% right decision that doesn't . . . every time.
On the one hand sit decisions that determine the strategic direction. These are inherently costly and time consuming. As they should be.
However once the strategic decisions are determined, every other decision should be about getting execution done which follows the strategy. And the cost associated with making those and the time those decisions take up should be minimized. In fact the determinating factor should be can those decisions be executed appropriately and how fast?
Once a strategy is determined: a decision that is 70% right/accurate/special that gets executed beats a 100% right decision that doesn't . . . every time.
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